SportBoost is the firm founded by Iker Casillas that supports, accelerates and invests in startups that have a direct link to sports and technology with the aim of turning them into leading companies in their sectors.
May 3, 2023
In recent years, interest in the applicability of research conducted in the field of neuroscience and, particularly, cognitive neuroscience to the field of professional sports performance has grown exponentially. If we consult the PubMed repository we can see how the terms "Sports" and "Neuroscience" have gone from being present in just a few dozen scientific papers per year a decade ago, to appearing in hundreds of them in the year 2021.
Although there are still many unknowns surrounding this area of knowledge, we are beginning to have answers to key questions: How can we identify athletes at risk of burn-out; how can we foster intrinsic motivation in promising young players and reduce the risk of them abandoning their sports careers; or can we strengthen or train cognitive processes that translate into direct improvements in players' performance?
Several studies have demonstrated the effectiveness of biofeedback training, a technique of monitoring and self-regulation of different body signals based on operant conditioning. It is effective in reducing anxiety levels, improving the quality of training or increasing the athlete's performance and concentration during a competition, increasing the probability of success. Biofeedback training helps to self-regulate parameters such as heart or respiratory rate, skin sweating, temperature, muscle activation, or even the electrical activity of the brain - through "electroencephalography brain wave training" or neurofeedback - and has proven effective on its own or in combination with other therapies in very diverse clinical populations: attention deficit hyperactivity disorder, depression or anxiety, and even mild cognitive impairment.
Iker Casillas has put soccer aside and is focusing on the business world with investments in sports-related companies.
In the next few days they will announce the last three companies that will be included in this first call.
David Hernando (SportBoost) discusses the drivers of technology investment at PRO Sportstech
The company that supports startups is led by Iker, but has a large team behind him... and three golden rules for the projects that are submitted
The relationship between Clupik and SportBoost started with the challenge of the United Arab Emirates Football Federation (UAE FA).
This transaction, which consisted of a series A round of 12 million euros
The software of the Spanish company Kognia reads more than 300 game concepts that it offers to the technical staff in video clips with graphics.
Offer interactive content viewing experiences
SportBoost, Iker Casillas' start up, has announced an agreement with Dubai Future Foundation (DFA) and the United Arab Emirates Football Federation (UAE FA) to develop a program to identify soccer talent.
What does Iker Casillas do nowadays? The legendary Real Madrid goalkeeper hung up his boots in August 2020, forced by a heart attack that made him rethink his life.
The Spanish accelerator, founded by Iker Casillas, celebrates its first anniversary with more than 1.2 million euros invested in different sportstech projects.
The 'Player Entrepreneurship Office' offers new opportunities for athletes as well as technology startups.
SportBoost is an accelerator and incubator for sports-related startups with the goal of turning them into leading companies in their sector.