How do we help you innovate?

We focus on creating new lines of business, as well as covering the main technological needs of our partners (properties, sports organizations...) by connecting them with the most disruptive startups in Sportstech.

What do we offer?

Challenge design

We analyze the strategic plan of the sports corporation, select a specific challenge to work on and define the parameters to be met by the selected projects. 


Our team of specialists is in charge of analyzing the market nationally and internationally, in search of the startups that best fit the established requirements. 


In parallel, we evaluate the value proposition, equipment and technology on an individual basis, for the subsequent selection process.

Selection & POC

To the selected projects, we give them the possibility to make a pilot on which to test their technology, in order to select a winner that will be the project to be implemented in the sports institution.

Thanks to innovation and technology, sports entities can optimize and generate new sources of revenue.

Shane Hart

Senior Strategist

We help sports organizations to solve their internal challenges through technology.

Iker Casillas

Founding Partner

Areas of expertise in innovation.

Activity and performance

  • Healtech
  • Biotech
  • Data analytics - performance
  • Equipment
  • Sensors


  • Smart Stadium
  • Media
  • Sponsorship platforms

Fans & Content

  • Fan experience
  • Web3
  • Entertainment
  • Social media
  • Fantasy
  • Gaming
  • Blockchain
  • Streaming
  • OTT